Jo Westwood

Social Media Manager

It’s official: Richard Branson eats kebabs on Friday nights too….

Just a quickie, inspired by the King of self promotion himself… I recently had a trawl through Branson’s TweetPics and spotted this:

RT @richardbranson: If I was having a quiet Friday night in, this would do the trick! http://t.co/jm4RJFex

Great piece of advertising on so many levels – each time it comes down to that personal touch. Someone, somewhere in, or employed by the Virgin organisation, researched that town. They saw two billboards next to one another. They saw an off licence and a kebab house on either side. They had a very clever thought. Then the man himself actually tweets about it!

What’s doubly cool about this is that the two businesses next to the billboards, now have a wee portion of Virgins gigantic advertising budget pointing a massive arrow at them. Genius.

As something of a student of entrepreneurs and business philosophy, it soon becomes evident that though the top players all share the same drive and focus, they have wildly varying styles in interpreting it. Branson, for me, is the one who is most “down with the kids”. He’s the one out there, meeting, talking too, engaging with real people. The peoples entrepreneur, if you will. What are your thoughts on Branson and his self promotion techniques? Are they right on, or a turn off? I’d love to get your comments…

No. 9…

Provide support: sometimes people have more than questions. They are annoyed, angry or even desperate. Your product or service may have caused that suffering. A simple tweet can help. Just this week I tried to install open source analytics Piwik and failed miserably. I voiced it on Twitter and the official Piwik account replied with a very simple solution. It took them one short look at my installation to find out what’s wrong.

Tips courtesy of Tad Chef, SEO Blogger.

No. 8…

Answer questions: People as questions all the time on the Web. That’s why start ups like Quora try to be next big thing while Yahoo Answers had more traffic that Twitter up to 2010. replay and answer questions, be helpful, whether you are dealing with your won products and services or the niche by and large.

No. 7…

Establish a community: The Web is a great place for creating communities. Why? People from all over the world who are obsessed about the same weird hobby can virtually meet with other like-minded individuals. You can establish a community of fans of your brand right there on your blog, feedback site or Facebook group.

No. 6…

Build brand loyalty: Brand loyalty is self-explanatory isn’t it? People like your brand and then buy from it in the future again. How do you make them loyal customers? Either by providing formidable goods and services or you provide something for free, be it information or community.

No. 5…

Spread the word: Tell the people about you and your business once you have established a connection with your following by getting attention over and over again and again. Announce changes on your blog, promote your next appearance at a conference or like mentioned above present your new product.

Highly evolved species…

Forget the Winklevoss twins. The next suit accusing Mark Zuckerberg of stealing the Facebook idea might just come from Flipper.

A study by scientists in the United Kingdom says that human use of social networks such as Facebook and Twitter mimics the ways animals including dolphins and monkeys have long shared information about their own lives and worlds.

“Social networks are the same across all species and, whilst details of their structure may differ, some properties remain the same whether we are looking at killer whales, spider monkeys or, indeed, humans,” University of Aberdeen biological sciences lecturer David Lusseau tells The Press Association.

Lusseau, who led the 10-year study on animal behavior, will present his findings next Wednesday in Aberdeen in a talk called, “Did Animals Invent Twitter?”

Lusseau’s project found that dolphins, whales, primates and hoofed animals all form groups to help make decisions efficiently and effectively to benefit the individual animals involved. Researchers liken this to the ways in which humans interact socially on Facebook and Twitter to exchange information and tailor group discussions to individual needs. And, just like when humans plan a party or outing via Facebook, certain animals tend to guide the conversations about where to locate food or avoid predators.

“Schools of dolphins provide an example of this,” Lusseau says. “As individuals, dolphins have their own daily needs to fulfill, such as resting and eating, but they are also concerned with what they should do next as a group. We find that group leaders can emerge simply in particular cases because they might know the current context better than the other members of the group.”

Lusseau’s research also found that all animals are linked to one another by shared sets of connections — much like humans are in the real world or on Facebook — and that the same six-degrees-of-separation concept even applies in the animal kingdom.

But, while human behavior on social networks may reflect that of mammals in the wild, as Lusseau says, there is still no evidence of a parallel Internet where animals giggle at photos of cuddly humans.

What do you think? Do Lusseau’s theories hold water? Or are they much ado about very little? Let me know your thoughts!

No. 4…

Get attention: Sounds simple doesn’t it? Say something of importance and then you migt get attention. Why? Well, on the Web not money is the most valuable good, it’s attention. It can be turned into money but you earn more money in the long term by trying to get attention repeatedly.

No. 3…

Offer​ discounts: Once you have an account on Facebook or Twitter or even before you gain a significant following the best thing you can do is offering discounts. People will follow you then and they also will buy. Dell has been selling computers on Twitter for years.

No. 2…

Create demand: Better than simply reacting is proactively informing about upcoming products, features or services. This way the demand is there before the actual product arrives. Apple is doing it all the time.

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