Jo Westwood

Social Media Manager

Archive for the category “Business”

No.16…

Discuss features: Feedback is great but as long as it’s a monologue by disgruntled users complaining about you it isn’t very helpful. Often users can suggest solutions. Or you can try to explain how you’d like to change your product or service. A discussion will often yield far better results than just simple feedback.

No.15…

Reach out: Once you know who likes you you can reach out to these people. blogger outreach is even an established industry term by now. Contact them, simply express your gratitude, invite them to your next product presentation or send them your products for testing purposes.

No.11…

*We particularly like this one!

Improve CRM: Does your company use customer relationship management tools like Salesforce? Well, many CRM tools already support CRM features to manage relationships beyond customers or rather before they become customers. Even simple Twitter tools like CoTweet provide CRM features. You can view past conversation with each Twitter user you interact with.

No. 10…

Get clients: Of course you get clients or customers this way as well. When Yahoo announced that Delicious will be discontinued I and many other were scrambling to find an alternative to rescue their bookmarks. I got contacted by at least one other company.

Tips courtesy of Tad Chef, SEO Blogger.

It’s official: Richard Branson eats kebabs on Friday nights too….

Just a quickie, inspired by the King of self promotion himself… I recently had a trawl through Branson’s TweetPics and spotted this:

RT @richardbranson: If I was having a quiet Friday night in, this would do the trick! http://t.co/jm4RJFex

Great piece of advertising on so many levels – each time it comes down to that personal touch. Someone, somewhere in, or employed by the Virgin organisation, researched that town. They saw two billboards next to one another. They saw an off licence and a kebab house on either side. They had a very clever thought. Then the man himself actually tweets about it!

What’s doubly cool about this is that the two businesses next to the billboards, now have a wee portion of Virgins gigantic advertising budget pointing a massive arrow at them. Genius.

As something of a student of entrepreneurs and business philosophy, it soon becomes evident that though the top players all share the same drive and focus, they have wildly varying styles in interpreting it. Branson, for me, is the one who is most “down with the kids”. He’s the one out there, meeting, talking too, engaging with real people. The peoples entrepreneur, if you will. What are your thoughts on Branson and his self promotion techniques? Are they right on, or a turn off? I’d love to get your comments…

No. 9…

Provide support: sometimes people have more than questions. They are annoyed, angry or even desperate. Your product or service may have caused that suffering. A simple tweet can help. Just this week I tried to install open source analytics Piwik and failed miserably. I voiced it on Twitter and the official Piwik account replied with a very simple solution. It took them one short look at my installation to find out what’s wrong.

Tips courtesy of Tad Chef, SEO Blogger.

No. 8…

Answer questions: People as questions all the time on the Web. That’s why start ups like Quora try to be next big thing while Yahoo Answers had more traffic that Twitter up to 2010. replay and answer questions, be helpful, whether you are dealing with your won products and services or the niche by and large.

No. 7…

Establish a community: The Web is a great place for creating communities. Why? People from all over the world who are obsessed about the same weird hobby can virtually meet with other like-minded individuals. You can establish a community of fans of your brand right there on your blog, feedback site or Facebook group.

No. 6…

Build brand loyalty: Brand loyalty is self-explanatory isn’t it? People like your brand and then buy from it in the future again. How do you make them loyal customers? Either by providing formidable goods and services or you provide something for free, be it information or community.

No. 5…

Spread the word: Tell the people about you and your business once you have established a connection with your following by getting attention over and over again and again. Announce changes on your blog, promote your next appearance at a conference or like mentioned above present your new product.

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