Jo Westwood

Social Media Manager

No. 12…

Empower staff: In Germany we have a drugstore chain infamous for being stingy. Their shops are small, look shabby and they don’t even have a phone to prevent staff for private conversations. Thus these drugstores get robbed regularly as staff can’t even call the police. Likewise many companies forbid Facebook, Twitter etc. on the job and isolate their workforce. Other companies empower their staff and win customers or clients on social media.

Tips courtesy of Tad Chef, SEO Blogger.

One of our very own British entrepreneurs, Nigel Botterill used this strategy with his staff – they could all have iPhones providing that they setup and regularly update Twitter accounts. Do you think that this helps to create a buzz about his company and products and engage his customers more regularly and consistently? No brainer!



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