Jo Westwood

Social Media Manager

Check out the competition…

Next time you’re idly Googling / Wikipediaing random facts, generally perusing the net for not much in particular, try turning it into a little research session. The openness of the web allows us to find out much about how our competitors are doing business and communicating with their customers.

Are you closest competitors on Twitter, Facebook, Pinterest, Linkedin, Youtube? If so how are they using them? How does their website look? How easy is it to use? Are they capturing any data? (If so, get on their list!) Is the information on there of good quality and up to date? A simple search for your nearest competitors can turn into a perfect opportunity to fill a gap in communication with existing and potential clients.

Leave me a comment and let me know what advantages you’ve gained from your online research…

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