Jo Westwood

Social Media Manager

iJustine talks about creating her Youtube brand…

We all know (or should know) that there’s no magic formula to creating a “viral video,” but there are some core ingredients to getting thousands and even millions of views. Do you know the secrets? Internet celebrity and top YouTuber iJustine talks about how she built her YouTubechannel from zero to now over 1 million subscribers. You’ll also learn her secrets to managing a community and creating videos that people want to watch, talk about and share with their friends. Check out the latest episode of Behind the Brand with iJustine.

Editor’s note: This video was recorded before the death of Steve Jobs.

Behind the Brand is hosted by Bryan Elliott. Stay tuned to Mashable every Wednesday for new episodes.

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