Jo Westwood

Social Media Manager

Pinterest-ed?

A pre-Christmas social media update… and in the festive theme it’s a real gift. Pinterest is a gorgeous visual treat and well worth a look if this report is anything to go by…

Pinterest, a social networking site with an “online pinboard” interface, has made great strides this year. According to Experian Hitwise, this invitation-only site now has 40 times the number of total visits it had six months ago, now finding its way into the top 10 websites in the category of social networking and forums.

The site is especially popular with women between the ages of 25 and 44, which comprise 59% of its readership, and the majority of those visiting Pinterest are female, consisting of 58% of its visitors in the past 12 weeks.

Pinterest lets visitors group items into categories and share them with others. Then, there’s plenty of room for comments about those items. Most of the site’s images are of items concerning home décor, crafts, fashion, and food.

The downside of all this new-found popularity? If you want to join up with the site, there’s a waiting list.

Courtesy of Mashable.com

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