Discuss features: Feedback is great but as long as it’s a monologue by disgruntled users complaining about you it isn’t very helpful. Often users can suggest solutions. Or you can try to explain how you’d like to change your product or service. A discussion will often yield far better results than just simple feedback.
Identify influencers: Topsy also allows you to find out who actually tweets about your business. You can check how many clicks these people brought to your site via bit.ly or Twitter’s own stats. Indeed Topsy even marks important users “influential” or “highly influential” based on their activity.
Monitor trends: You can find out more on social media than just who is talking or complaining about you. Many tools allow to watch trends unfold. You determine what’s cool and where the demand is almost instantly by scanning Facebook and Twitter with simple tools like Topsy.
Empower staff: In Germany we have a drugstore chain infamous for being stingy. Their shops are small, look shabby and they don’t even have a phone to prevent staff for private conversations. Thus these drugstores get robbed regularly as staff can’t even call the police. Likewise many companies forbid Facebook, Twitter etc. on the job and isolate their workforce. Other companies empower their staff and win customers or clients on social media.
Tips courtesy of Tad Chef, SEO Blogger.
One of our very own British entrepreneurs, Nigel Botterill used this strategy with his staff – they could all have iPhones providing that they setup and regularly update Twitter accounts. Do you think that this helps to create a buzz about his company and products and engage his customers more regularly and consistently? No brainer!